July 4, 2022


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Kellogg's now produces ONE MILLION containers of cereal a day – remodeling 200 tonnes of corn

It’s a 25 per cent rise in manufacturing since 2016 when Kellogg’s had been producing 750,000 containers of cereal.

Round half is used to create Cornflakes – Britain’s finest cherished cereal – whereas the remaining half is split between Crunchy Nut and Frosties.

Crunchy Nut is the model’s second most-loved cereal with 25 million kilos offered yearly in contrast with 10 million kilos of Frosties.

Coco Pops stays their hottest cereal with youngsters with 21 million kilos offered per yr.

The findings, that are revealed in Channel 4’s Contained in the Superbrands at 8pm on Sunday evening, come as Kellogg’s open up about eradicating sugar from its manufacturers.

Since 2011, it has eliminated 11,000 tonnes of sugar from its cereals.

The bid to sort out childhood weight problems included stopping the manufacturing of Ricicles, solely promoting Crunchy Nut to adults and making a more healthy vary, WK Kellogg.

It additionally stopped that includes Tony the Tiger in promoting, and altered the recipe for Coco Pops, to assist scale back sugar by as much as 50 per cent.

And simply final week, it tailored the enduring Particular Ok recipe to scale back salt throughout the cereal vary by a mean of 20 per cent.

Paul Wheeler, director of communications at Kellogg’s, stated: “We recognise the necessity to evolve.

“Within the 50s and 60s – sugar wasn’t as a lot of a priority for individuals, as a result of it was the tip of post-war austerity and also you most likely weren’t feeding your youngsters a variety of energy.

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“Attitudes have modified now and about three years in the past we decided to alter. We removed high-sugar Ricicles and launched 50 per cent discount in sugar on Coco Pops.

“We do make some indulgent choices in order for you that – all of it depends upon what you need.

“We have not marketed Tony the Tiger for practically twenty years. Whereas all of us nonetheless love Tony, much less individuals wish to eat his meals than they did three many years in the past. It is a reality.”

Kellogg’s advised how it’s remodeling recipes by choosing extra pure flavourings.

A spokesperson added: “We’re not including any sweeteners, which is one thing we’re very happy with.

“It is about discovering other ways of evolving these recipes, intelligent methods; resembling Coco Pops the place we put the cocoa in at a distinct stage so you continue to get the style however much less sugar.

“Demonising one nutrient is not useful however there may be that want to assist individuals make wholesome selections.”

Within the UK, seven in 10 houses have Kellogg’s of their cabinets and the model exists in 150 international locations across the globe.

The programme highlighted how Kellogg’s has developed in all of its recipes.

The UK cereal market is value £2 billion a yr and Kellogg’s has invested closely in figuring out future developments to assist ‘get forward’.

The programme provides a have a look at the primary low-sugar Particular Ok Granola which incorporates chocolate flavour and cranberry and blackcurrant, that are each due out in June.

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It additionally highlights how Kellogg’s make use of a developments staff who look as much as 10 years forward to make sure they’re getting forward of their rivals, however reiterated wholesome cereals had been right here to remain.

A spokesperson added “Intestine well being is the place it’s, it’s not a development. It’s a extremely huge a part of what we’re taking a look at.

“Creating the nation’s breakfast, is a big duty. We’ve introduced additional discount is sugar and salt in our children’ cereals as we transfer ahead.”

A video clip from Sunday evening’s programme reveals how the standard cornflake is created over a sequence of hours together with being cooked, dried, formed and later toasted.

Contained in the Superbrands airs on Sunday evening at 8pm on Channel 4.