A Personal Touch in the City Center, BRI Cimanggis Branch Simplifies Services for Retired Customers
Cimanggis,
Jakarta, Primenewspost.com
Efforts to provide friendly financial services for all levels of society, especially for retirees, are once again evident at the BRI Cimanggis branch.
As seen on Monday (9/2/2026), BRI Kanca Cimanggis teller Ainaya Lana Arista H served retired customers by providing administrative assistance inside parked vehicles.
In the photo received, the BRI Kanca Cimanggis teller was seen helping with the process of filling out and verifying documents without requiring customers to get out of their cars.
This type of mobile service is considered to make it easier for customers, in this case retirees, to access financial services. In addition to considering the comfort factor, this approach is also considered more efficient amid the dense mobility of urban communities.
The transformation of banking services in recent years has indeed moved in a more adaptive direction. It does not only rely on digitalization, but also on a personal touch for customers who need direct assistance.
For retirees, simple services provided with empathy can make them feel valued. Amid demands for fast and friendly service, the presence of officers who are willing to visit or adjust services to customer conditions reflects a commitment to financial inclusion.
BRI Kanca Cimanggis has indeed developed an inclusive service strategy.
