TOMS Holds Community Gathering at Pondok Indah Mall 2, Strengthens #PurchaseWithPurpose Campaign in Indonesia
Jakarta, Primenewspost.com
TOMS reaffirmed its commitment to creating social impact by hosting the TOMS Community Gathering at Pondok Indah Mall 2, Level 3. This event served as a platform for TOMS to get closer to the community while introducing the #PurchaseWithPurpose campaign to the Indonesian public. Through this campaign, TOMS emphasized that every purchase has a meaning beyond just the product itself.
The event began with Meghann Thereze Umali, TOMS Regional Brand Manager, explaining the direction of TOMS’ global campaign and how this commitment is implemented in various countries, including Indonesia. The Community Gathering was attended by the community, media, and TOMS supporters, and became a space for sharing how TOMS’ global social values are translated into concrete actions at the local level.
This campaign is an evolution of TOMS’ widely known social initiatives, with a focus on community empowerment and support for children through collaboration with social partners.
“Through the Purchase With Purpose campaign, we want to invite consumers to not only walk with TOMS, but also walk with purpose—where every step has a meaningful impact,” said Herlianne Silomba, Brand Manager of TOMS Indonesia.
Through this series of activities, TOMS reaffirms its position as a brand that not only offers products, but also values and goals—inviting people to #WalkWithPurpose.
