HMNS Upgrades Best-Selling Perfume to Extrait Concentration
Bandung, Primenewspost.com
HMNS Collaborates with ITB to Launch Hyper Series, Extrait Perfume with Up to 3x Longer Lasting Fragrance.
HMNS once again presents its latest innovation with the launch of HMNS Hyper Series, the brand’s first extrait perfume line. This series is a new step for HMNS in presenting perfumes with higher concentrations and more optimal lasting performance compared to its previous lines.
Unlike the previously known Eau de Parfum (EDP) variants, the Hyper Series uses Extrait concentration, which has a higher fragrance oil content, resulting in a more intense and long-lasting aroma.
The development of the Hyper Series was not done instantly. HMNS collaborated with the School of Pharmacy – Bandung Institute of Technology (ITB) in the research and formulation process.
During the process, the ITB research team also conducted comparative tests on a number of benchmark perfumes with similar concentrations.
“Together with the ITB School of Pharmacy and a joint research team from various departments at ITB, we identified the base formula with the highest durability, resulting in a threefold increase in fragrance durability compared to the previous formula,” said Fannia Rusmawesti from the ITB research team.
One of the main highlights of the Hyper Series according to HMNS is its scent longevity, which is up to three times longer than before, depending on activity and usage conditions.
The Hyper Series itself was developed from three best-selling HMNS EDP variants, which were then reformulated into extrait versions with more intense characters:
● Alpha became HMNS Hyper Green
● Orgsm became HMNS Hyper Bloom
● EOS became HMNS Hyper Nova
All three retain their original scent DNA, but HMNS projects a stronger scent and longer lasting fragrance.
The HMNS Hyper Series is available in a 100 ml size and is priced at Rp525,000. This launch marks HMNS’s commitment to delivering locally-based perfume innovations rooted in research and academic collaboration, while also raising the quality standards in Indonesia’s perfume industry.
