39 Years of BRI Life’s Journey: Maintaining Business Performance and Customer Trust
Jakarta, Primenewspost.com
PT Asuransi BRI Life celebrated its 39th Anniversary on October 28, 2026, under the theme “39 Years of BRI Life, Protecting Indonesian Families.” Emphasizing a spirit of togetherness and care, the anniversary celebration was filled with various activities involving employees, the community, and media professionals.
The series of activities held throughout October 2026 reflects BRI Life’s commitment to not only providing protection through life insurance products and services, but also fostering awareness of a healthy work environment, strengthening social care, and enhancing the spirit of togetherness among all company personnel.
President Director of BRI Life, Kicky Andrie Davetra, stated that BRI Life’s 39-year journey serves as an important momentum to continuously strengthen the company’s contribution to providing protection for the people of Indonesia.
”As we turn 39, BRI Life remains committed to being a life insurance company that is present and meaningful for society. The theme ‘Protecting Indonesian Families’ is not only a representation of the business and services we offer, but also a spirit that we implement through social care, attention to employee health, and building togetherness and a sense of family within the company environment,” said Kicky.
As part of its social responsibility and care for the community, BRI Life also organized various Corporate Social Responsibility (CSR) programs during its anniversary series. These included a blood drive involving BRI Life employees and tenant staff at the Graha Irama Head Office in Jakarta, the distribution of basic food packages for underprivileged residents in the Ceger Taman Mini Indonesia Indah area, and the provision of clean water facilities for residents in Tanjung Pasir Village, North Jakarta. These social care initiatives reflect BRI Life’s commitment to continuously promoting public health and community welfare.
Meanwhile, the spirit of togetherness during this anniversary series was also realized through various activities for BRI Life employees. These included the Sport Weeks event—a series of sports and arts competitions—the Healthy Life Challenge, a program designed to increase awareness of healthy living and employee well-being, as well as the presentation of Service Awards for employees with 10, 15, 20, 25, 30, and 35 years of tenure.
To strengthen relationships with stakeholders, BRI Life also held a Media Engagement event through a Padel Fun Match alongside several media Chief Editors. This activity served as an informal forum for networking and communication between BRI Life management and the media, while reinforcing the partnership and collaboration built over the years.
Family Gathering
To wrap up the 39th anniversary celebrations, BRI Life held a Family Gathering attended by approximately 3,000 employees and their families. The event took place on October 31, 2026, at Plaza Keong Emas, Taman Mini Indonesia Indah (TMII), Jakarta. Enlivened by the music group RUN, the event served as the peak of the celebration, creating an atmosphere of warmth and togetherness for all employees and their families.
Through this Family Gathering, BRI Life aimed to express its appreciation to employees and their families who have supported the company’s journey and achievements. The event also served as a moment to deepen familial bonds and build renewed enthusiasm to face the company’s future challenges.
In his remarks, Kicky explained that the company’s success and sustainability are inseparable from the contributions of all employees, the support of their families, and the trust of stakeholders.
”We hope that at age 39, BRI Life grows stronger, remains closer to the community, and becomes increasingly trusted as a financial protection partner for Indonesian families. BRI Life will continue to maintain business growth momentum, strengthen synergies with BRI Group and strategic partners, and ensure that every step the company takes provides long-term benefits for customers and all stakeholders,” Kicky concluded.
