Three Brands, One Stage! ISSA Group Presents an Extraordinary Fashion Moment at Fashion Nation 2026
Jakarta, September 20, 2026 —
ISSA Group presented a runway show at Fashion Nation 2026, held at Senayan City, Jakarta, bringing together three brands in a single fashion moment: VIVIZUBEDI, Brand No Brand New York (BNB), and Mayyech. Carrying the theme “Constellation,” the event served as a platform for the three brands to showcase their distinct fashion characters, identities, and expressions, while remaining connected under ISSA Group’s overarching vision.
At this year’s Fashion Nation, Brand No Brand New York took center stage as a key highlight, featuring 10 muses who brought their unique personal styles and characters to the runway. This approach reinforced BNB’s identity as an edgy yet stylish, modern brand closely aligned with everyday lifestyle.
The ten muses gracing the BNB runway included Lidya Praditta, Vicky Alaydrus, Rizkina Nazar, Nonangie, Biby Alraen, Nona Willy, Bellmirs, Marsha Natika, Revalina S Temat, and Donita.
With their diverse backgrounds and styles, the muses interpreted the Brand No Brand New York collection through their individual personal takes. Embodying an edgy-casual vibe, BNB blended playful and edgy touches through polka dot and stripe patterns, denim elements, and effortless casual silhouettes—creating a dynamic, expressive, and character-filled collection.
Meanwhile, VIVIZUBEDI presented premium modest wear featuring its bold signature monogram, refined denim accents, and an elegant color palette. Mayyech introduced modest syar’i wear highlighted by graceful, modern asymmetrical cuts designed for women on their hijrah journey.
Fashion Nation 2026 was attended by several prominent Indonesian public figures and influencers, including Fairuz A Rafiq, Aryani Fitriana, Richa Iskak, Geni Faruk, Chacha Frederica, and many others, alongside members of the media, the fashion community, and invited guests.
”Fashion Nation 2026 is a moment for us to showcase the diversity of our brand identities under ISSA Group’s single, cohesive vision. VIVIZUBEDI, Brand No Brand New York, and Mayyech each have distinct personalities, yet they share the same unifying spirit.
In particular, for Brand No Brand New York, we wanted to bring a cheerful and dynamic touch this time through our muses, who brought their own personal character to the runway,” said Vivi Mar’i Zubedi.
