CAREGIVING PURITY SECRET GARDEN OFFICIALLY LAUNCHES CLEAN BEAUTY SERIES: Vegan Care Series for Body and Hair
Jakarta, Primenewspost.com
Secret Garden, a wellness and personal care brand from Bali, has officially launched the Secret Garden Clean Beauty Series, a range of vegan and plant-powered body and hair care products that promote Caregiving Purity, which is purity that gently cares for and nurtures.
The launch was celebrated through the Secret Garden Clean Beauty Pop-Up Experience, held from March 1-29, 2026, at the Atrium Lobby SCBD, Ashta District 8, South Jakarta, offering a new space for beauty and wellness enthusiasts to experience Secret Garden’s clean beauty offerings.
The Clean Beauty Series stems from the belief that true care always begins with purity—not only in what it contains but also in the intention and process behind each formula.
Embracing the philosophy of modern clean beauty, this range is formulated with safe, gentle, and carefully selected ingredients, free from potentially harmful or disruptive substances that could upset the balance of your skin and hair.
This philosophy reflects a more conscious approach to self-care, understanding what is used daily, how products are made, and why each ingredient is chosen. Rather than following trends or using excessive formulas, clean beauty emphasizes simplicity, purity, and purpose in every treatment.
Secret Garden Clean Beauty Series is formulated with the principles of Vegan & Non-Animal Tested, Paraben-Free, Mineral Oil-Free, No Harsh Surfactant, pH Balanced. This series presents a combination of selected botanical ingredients designed for daily body and hair care, providing intense moisture, nourishment, and restoring the natural softness of the skin and hair.
The series includes:
Body Wash
Enriched with coconut-derived surfactant and 11 plant-based extracts & oils, it gently cleanses without stripping the skin of its natural moisture.
Body Lotion
Contains 8X Hyaluronic Acid Complex and 13 plant-based extracts & oils that provide multi-layer hydration for up to 24 hours, helping to maintain skin elasticity and softness.
Body Scrub
Uses Natural California Walnut Scrub, Rose Damascena Flower Water, and 9 plant-based extracts & oils for gentle exfoliation that helps smooth skin texture without making it feel dry.
Sea Salt Scrub
Enriched with Dead Sea Salt, Vitamin E, and 9 plant-based extracts & oils. Fine micro-particle sea salt granules gently exfoliate dead skin cells and smooth rough skin texture, helping to maintain moisture while improving the appearance of dry and uneven skin.
Shampoo
Formulated with Pro-Vitamin B5 and 6 plant-based extracts & oils to gently cleanse the scalp while maintaining the hair’s natural balance.
Conditioner
Enriched with Shea Butter, Hyaluronic Acid, and 21 plant-based extracts & oils, it helps nourish and moisturize hair, leaving it feeling smoother, more manageable, and looking naturally healthy.
All products are available in Secret Garden’s signature scents such as Frangipani, Basil Eucalyptus, and White Musk, offering a refreshing and calming sensory experience, turning your shower and hair care routine into a more meaningful moment of relaxation.
During the period of March 1-29, 2026, the Clean Beauty Pop-up Experience will feature various interactive activities such as:
Media & KOL Gathering at the Grand Launching, March 3, 2026
Terrarium Workshop, Live Drawing, Bloom Bar
Hand Spa & Massage Station with Clean Beauty Series
Daily Community & KOL Experience Day
Daily Photo Print by Instax
Social Media Competition with a total prize of IDR 21,000,000
Free Takjil every 3:30 PM – 6:30 PM supported by Bali Timbungan
Sustainability Program: exchange empty body care packaging for a special gift Top Spenders have the opportunity to win Precious Metal worth IDR 10,000,000
Visitors can also enjoy exclusive offers such as personalized bottle engraving, and the chance to receive Secret Garden Extrait de Parfum for free every weekend.
This pop-up is open to the public. Get exclusive offers and enjoy special promotions until March 29, 2026.
